Merrill Edge Report


Merrill Edge® Report Fall 2013

Bank of America's Merrill Edge Report is a semi-annual study that offers an in-depth look at the financial concerns, priorities and behaviors of mass affluent consumers - approximately 33 million U.S. households with $50,000-$250,000 in investable assets. Topics from the Merrill Edge Report Fall 2013 include:
  •  Retirement Facts & Statistics
  •  Financial Management
  •  Financial Priorities Across Generations
  •  Planning for College Costs
Read the full report
How do men and women differ on their investment goals? How are financial priorities changing across generations from 2008 to today? Are investors managing finances through trial and error? These are some of the financial topics surfaced through the Merrill Edge Report Fall 2013. Read below for more insights and information about the mass affluent behaviors, plans and perspectives on retirement, investing, the cost of college, and more.
Merrill Edge Report Insights
Braun Research, Inc. conducted the Merrill Edge Report survey by phone between September 9, 2013 and September 17, 2013 on behalf of Merrill Edge. Braun contacted a nationally representative sample of 1016 Americans in the United States with investable assets between $50,000 and $249,999, and oversampled 300 mass affluent in Los Angeles, Orange County, CA, San Francisco, Dallas, Northern New Jersey and South Florida. The margin of error is +/- 3.1 percent for the national sample and +/- 5.7 percent for the oversample markets, with both reported at a 95 percent confidence level.
It's encouraging to see that mass affluent investors are switching to a long-term view of their finances and are looking to place debt behind them. While many are focused on planning for financial security throughout retirement years there are interesting differences between the retirement goals of women and men in various regions across the U.S.
Alok Prasad, Head of Merrill Edge